Evanston, IL Mayoral Campaign
Logo Design, Branding, Print/Digital Ads, Photography
In summer 2016, Steve Hagerty launched a campaign to be the Mayor of Evanston. I was brought on to help brand the campaign and serve as a visual advisor. Over the next few months, I developed the logo and branding, print and digital collateral, digital/banner ads for google AdWords, and advised on the website design and organization.
Campaign website: www.SteveHagerty.com
Logo
The campaign wanted something modern, bold, and fresh. I incorporated the lighthouse, an iconic Evanston figure, as a visual element. The arch passes through the "H" giving the logo a subtle sense of depth.
Icon Set
Print Collateral
Yard Signs on display in Evanston
Photography at the campaign kickoff event.
Photos were taken using a Sony a7s and 24-240mm lens.
Full album here: https://goo.gl/photos/KZTikcBEAuCWJMGy6
Supporters Ad in EvanstonRoundtable magazine.
Banner ads, Facebook cover photo, supporter endorsements etc.
